Difference between revisions of "Negative Campaigning"
(New page: This is a page for students of PS 240. On November 14th and 17th we discussed negative campaigning. On the 10th of November we watched ''See How They Run'', a documentary about the 199...) |
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'''Possible Exam Questions''' | '''Possible Exam Questions''' | ||
| − | # | + | # 1 According to Brooks and Geer, Beyond Negativity: The effects of incivility on the electorate, When does negative campaigning undermine the political process? |
'''Readings''' | '''Readings''' | ||
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D.J. Brooks and Geer, J.G. (2007). Beyond Negativity: The Effects of Incivility on the Electorate. American Journal of Political Science, 51, 1-16. | D.J. Brooks and Geer, J.G. (2007). Beyond Negativity: The Effects of Incivility on the Electorate. American Journal of Political Science, 51, 1-16. | ||
| − | + | This article states that negative campaigining has moved past the questioning of their own oppositions qualifications for candidacy and into harsh personal attacks. In essence moving from civil attacks to incivility. The article goes on to state that not many studies have focused on the tone of the negativity of articles. Many focus on positive/negative, but none really talk about personal attacks versus positive, or uncivil negative vs. civil positive. The study concluded that voters are more not very effected by civil negative messages but more by the uncivil negative messages. These uncivil negative messages make viewers less likely to value the campaign ad, but not less likely to partake in the democratic process. | |
D.F. Damore (2002). Candidate Strategy and the Decision to Go Negative. Political Research Quarterly, 55, 669. | D.F. Damore (2002). Candidate Strategy and the Decision to Go Negative. Political Research Quarterly, 55, 669. | ||
Revision as of 10:14, 20 November 2008
This is a page for students of PS 240. On November 14th and 17th we discussed negative campaigning. On the 10th of November we watched See How They Run, a documentary about the 1998 mayoral race in San Francisco.
Possible Exam Questions
- 1 According to Brooks and Geer, Beyond Negativity: The effects of incivility on the electorate, When does negative campaigning undermine the political process?
Readings
T. Brader (2005). Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions. American Journal of Political Science, 49, 388-405.
- Summary:
D.J. Brooks (2006). The Resilient Voter: Moving Toward Closure in the Debate over Negative Campaigning and Turnout. Journal of Politics, 68, 684-696.
- Summary:
P.S. Martin (2004). Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize. Political Psychology, 25, 545-562.
- Summary:
J.D. King and McConnell, J.B. (2003). The Effect of Negative Campaign Advertising on Vote Choice: The Mediating Influence of Gender. Social Science Quarterly (Blackwell Publishing Limited), 84, 843-857.
- Summary:
D.J. Brooks and Geer, J.G. (2007). Beyond Negativity: The Effects of Incivility on the Electorate. American Journal of Political Science, 51, 1-16.
This article states that negative campaigining has moved past the questioning of their own oppositions qualifications for candidacy and into harsh personal attacks. In essence moving from civil attacks to incivility. The article goes on to state that not many studies have focused on the tone of the negativity of articles. Many focus on positive/negative, but none really talk about personal attacks versus positive, or uncivil negative vs. civil positive. The study concluded that voters are more not very effected by civil negative messages but more by the uncivil negative messages. These uncivil negative messages make viewers less likely to value the campaign ad, but not less likely to partake in the democratic process.
D.F. Damore (2002). Candidate Strategy and the Decision to Go Negative. Political Research Quarterly, 55, 669.
- Summary:
L.L. Kaid (2008). In Defense of Negativity: Attack Ads in Presidential Campaigns. Rhetoric & Public Affairs, 11, 339-341.
- Summary:
T.N. Ridout and Franz, M. (2008). Evaluating Measures of Campaign Tone. Political Communication, 25, 158-179.
- Summary:
