Negative Campaigning
This is a page for students of PS 240. On November 14th and 17th we discussed negative campaigning. On the 10th of November we watched See How They Run, a documentary about the 1998 mayoral race in San Francisco.
Possible Exam Questions
- Nobody has suggested any yet.
Readings
T. Brader (2005). Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions. American Journal of Political Science, 49, 388-405.
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D.J. Brooks (2006). The Resilient Voter: Moving Toward Closure in the Debate over Negative Campaigning and Turnout. Journal of Politics, 68, 684-696.
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P.S. Martin (2004). Inside the Black Box of Negative Campaign Effects: Three Reasons Why Negative Campaigns Mobilize. Political Psychology, 25, 545-562.
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J.D. King and McConnell, J.B. (2003). The Effect of Negative Campaign Advertising on Vote Choice: The Mediating Influence of Gender. Social Science Quarterly (Blackwell Publishing Limited), 84, 843-857.
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D.J. Brooks and Geer, J.G. (2007). Beyond Negativity: The Effects of Incivility on the Electorate. American Journal of Political Science, 51, 1-16.
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D.F. Damore (2002). Candidate Strategy and the Decision to Go Negative. Political Research Quarterly, 55, 669.
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L.L. Kaid (2008). In Defense of Negativity: Attack Ads in Presidential Campaigns. Rhetoric & Public Affairs, 11, 339-341.
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T.N. Ridout and Franz, M. (2008). Evaluating Measures of Campaign Tone. Political Communication, 25, 158-179.
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